Dutch Rojas, one of the most widely-read orthopedic practice commentators, says that when 3,000 physicians in Dallas or 2,500 in Charlotte united, they not only negotiated better rates—they also reclaimed time to think. About medicine. About patients. About the future.
“In cities across the U.S.,” says Rojas, “thousands of brilliant doctors are hemorrhaging money on things they shouldn’t be—insurance, benefits, even property coverage. It’s like watching Toyota owners gleefully pay Rolls-Royce prices for unleaded and then congratulate the gas station on the markup.”
“When 1,000 or 5,000 physicians in a metro area join forces, they create something even the most prominent hospital systems can’t replicate—a massive network in scale and personalized services.”
According to Rojas, when a dozen of so surgical hospitals, a couple dozen ambulatory surgery centers, and dozens of clinics combine under one umbrella, their risks are spread, and expenses drop.
“The result? Every member of the coalition pays less. It’s not magic—it’s math.”
Rojas goes on to highlight other areas positively affected when doctors band together, namely, workers’ comp premiums, malpractice coverage, and retirement plans, Rojas says physicians are no longer desperate to sign bad-payer contracts or partner with hospital systems they don’t trust. The sentiment? Freedom.
“2025 isn’t about surviving the system—it’s about flipping it on its head,” claims Rojas. “The revolution isn’t coming; it’s already here. The only question is whether you’ll be watching it or leading it.”
Dutch Rojas is a healthcare entrepreneur and founder of Bliksem Innovations and Physician Capital.
Please share your thoughts in the comment section of Rojas’s commentary.
