Ahhhhnold is back!—and he’s going to get America moving!
Arnold Schwarzenegger, bodybuilder, movie star, and former governor of California is teaming up with Zimmer Biomet Holdings, Inc., where he will serve in the newly established role of Chief Movement Officer. Schwarzenegger will aim to motivate, engage, and support individuals to increase mobility, maintain joint health, and proactively incorporate movement into their daily routines to foster overall health and wellness.
Schwarzenegger’s 50-year mission of promoting health and fitness includes weightlifting, writing books, and his Arnold Sports Festival—the largest multi-sport fitness festival in the world. His daily newsletter, “Arnold’s Pump Club,” reaches nearly one million people with workouts, health and fitness information.
“Arnold’s bold approach to personal health, innovation and evolution echoes Zimmer Biomet’s vision to be the boldest company in MedTech by solving the most meaningful problems in healthcare today,” said Ivan Tornos, Zimmer Biomet president and chief executive officer.
“People are seeking to lead healthier, more active lifestyles as they age, and the demand for people to keep moving pain-free is increasing. Innovative solutions like ours are making it easier to achieve that goal. I cannot think of a better partner than Arnold to join us as Chief Movement Officer, to help advance our shared Mission to alleviate pain and improve the quality of life for people around the world. Together, we’re going to do amazing things for patients, surgeons and communities.”
When You Rest, You Rust
Schwarzenegger added, “I am energized by Zimmer Biomet’s Mission because it aligns with my own 50-year fitness crusade.”
“I want every single person in the world to discover the joy of fitness and movement that has made my life better every step of the way. Through this partnership with Zimmer Biomet, I can continue to encourage others to make positive changes each and every day that support them living their best and most active lives possible. We never have to stop moving. In fact, I believe we shouldn’t.”
“I agree with the famous quote: ‘If you rest, you rust,’ and my goal with Zimmer Biomet is to continue to push people to see that movement creates joy and extends the quality of our lives.”
OTW asked how this came to fruition and Rachel Ellingson, company senior vice president and chief administrative officer, said, “By partnering with Arnold Schwarzenegger, we can educate and empower people living with joint pain to go get help sooner than later and understand the new, innovative options available.”
“There are over half a billion people globally living with some kind of arthritis, and it’s estimated that less than 5% seek treatment, while the rest struggle with pain.”
“Arnold is not only a worldwide household name but has been a lifelong champion of fitness with a commitment to motivating others to live fuller and healthier lives. He’s purpose-centric, a bold thinker, and passionate about the importance of mobility—all that mirrors who we are as a company.”
“Bringing Arnold on as Chief Movement Officer helps us reach and inspire millions of people living in pain to seek help.”
Learning Lessons From Pickleball
“Our goal is spreading awareness and educating the millions of people living in pain. In MedTech, traditional product marketing efforts have been directed toward surgeons and healthcare providers, but we recognize the power of patient choice and see the value in educating people with joint pain to have a voice in their healthcare decisions.”
And, OTW asked, what does success look like? “With a multi-faceted partnership like this one, there are many metrics for measuring success,” explained Ellingson. “In the short-term, we hope to see people engaging with the educational resources we are developing in partnership with Arnold, becoming savvier about the latest Zimmer Biomet innovations for joint pain relief, and finding a surgeon for an expert opinion.”
“By engaging a high-profile personality like Arnold to inform and give a voice to patients, Zimmer Biomet is charting a new course for the MedTech industry which has largely focused its efforts on surgeons.”
“We believe our campaign with Arnold is well-timed as people are eager to stay more active as they age. Take Pickleball for example, more than half of core players who play eight or more times a year—are 55 or older, and almost a third are 65-plus.”
“Additionally, millennials, who are entering their 40s, are expected to be more proactive about researching their joint replacement options, comparing outcomes data and requesting a specific device. We encourage people to visit ZimmerBiomet.com to sign up to receive future updates about our partnership with Arnold.”
